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Bowflex® - FITNESS HIGH TECH INNOVATIONS


Bowflex® - Get stronger every day!

The Bowflex® brand was founded in 1986 in the USA. For more than 30 years, Bowflex® has defined the standard for home fitness in America and the rest of the world. While other brands were producing expensive, conventional strength equipment for gyms, Bowflex® was developing innovative ways to bring gym-quality results to the home. This idea appealed to consumers. It eliminated the need to pay expensive membership fees, eliminated wait times at the equipment, and eliminated the need to get judgments from other exercisers. You could work out at home every day, in any weather conditions.


Bowflex® - the first successful product

The first product developed in 1986 was the Bowflex® 2000X weight station. Instead of conventional weights or cable machines, the original Bowflex® machine used a combination of polymer rods to create a constant resistance or tension. Today, machines with a similar construction are still produced, such as the PR1000 model or the Bowflex® Xtreme 2 SE power station with flexible rods (power rods) used to build resistance instead of traditional weights.

Bowflex® - the SelectTech dumbbell

Another milestone in Bowflex's successful history was the first adjustable dumbbell on the market. A SelectTech dumbbell from Bowflex® replaces up to 10 or 15 individual dumbbells. The worldwide success in 2003 of this innovative dumbbell still inspires many weight training enthusiasts today.

Bowflex® - "The Max"

In 2015, Bowflex® launched the Max Trainer, an absolute novelty in the fitness market. The revolution is in the fact that the developers of the product chose a completely different approach than the devices that were currently on the market. During the 6 years of development, users of fitness equipment were continuously asked what they expected from fitness equipment and what they wanted that did not yet exist. The result is a device that simulates a movement that cannot be imitated outside. The movement, a mixture of climbing stairs (stepper) and cross-country running with poles (cross trainer), is so efficient that it is outstanding compared to today's fitness equipment, allowing you to get more out of your workout in less time. In addition, the Max Trainers are very compact and no larger than a conventional bicycle ergometer. In the following years there were new models and the success always remained.


Bowflex® - JRNY® , the Fitnessapp

The latest, digitized success story at Bowflex® is the launch of a new app called JRNY® . This is the first fitness app to be equipped with artificial intelligence. This is all about motivating the customer, no matter what their fitness level is. The user then has the option of choosing his favorites from an infinite number of different training programs to choose their favorites, such as custom, personalized or adaptive workouts. Based on the workout performance, the APP adapts to the trainee's fitness level exerciser and provides new workouts again and again. With Explore the World, you can train on more than 400 real routes from all over the world - new routes are added all the time. In addition, there are JRNY® trainer-guided training videos for motivation (personal coach). Here there is a full range of strength, cardio and yoga training. Every month new workouts are added. In addition, during the workout you can streaming offers such as Netflix and similar streaming services.


Bowflex® - Motion Tracking

There is also a new motion tracking feature. This means you use the camera of your tablet or smartphone to track repetitions and exercises in real time. At the same time, tips on posture are given.
Complete your workouts with a variety of full-body workouts like Yoga, Pilates, and Strength Training.



Bowflex® - cardio and strength products that keep you motivated


In addition to all the products mentioned above, Bowflex® today offers a complete line of treadmills, exercise bikes and other strength equipment.