adidas Fitness® – Where Innovation Meets Performance!
About adidas Fitness
The renowned sports brand adidas has stood for quality, innovation, and performance for decades. The impressive journey of the world’s second-largest sports equipment manufacturer began humbly in a small laundry room in Middle Franconia, Germany.
Gebrüder Dassler Shoe Factory Becomes adidas
In 1924, Adi Dassler, together with his brother, founded the "Gebrüder Dassler Shoe Factory." Their mission was clear: to create the best possible equipment for athletes.
The Story Begins
In 1928, at the Olympic Games in Los Angeles, athletes celebrated their first victories wearing shoes made by the Gebrüder Dassler Shoe Factory. These triumphs, along with many more before World War II, marked the beginning of a remarkable success story.
A New Chapter Begins
In 1949, Adi Dassler laid the foundation for a global success story by establishing the adidas Shoe Factory. The name "adidas" was formed from his nickname "Adi" and the first three letters of his last name—a combination that soon became iconic. That same year, the legendary shoe with the three stripes was registered as a trademark, a symbol that continues to represent the highest standards of quality, innovation, and athletic excellence. Thus began the journey of a brand that would forever shape the world of sports.
Samba – The Iconic Football Shoe Makes History
The most famous football shoe, the adidas Samba, was originally designed for cold-weather football but has since become a style icon in the fashion world. While the design has evolved slightly over the years, the shoe remains unrivaled in comfort to this day.
Expansion and Product Innovation – Bonjour, France!s
In the late 1950s, Adi Dassler's son was offered the opportunity to produce in France, and at the age of 23, he established adidas France. This expansion led to additional production facilities and the creation of the first tracksuit with three stripes. Over time, adidas expanded into other sports such as gymnastics, tennis, and many more.
Quality, Innovation, and Exceptional Performance
The creation of adidas Fitness marked another milestone. Each piece of adidas equipment is distinguished by durable materials and well-thought-out ergonomics, ensuring safe and effective training. With a focus on user-friendliness, the equipment is designed for both beginners and professionals alike.
Official Distributor in Switzerland
Since 2024, we have proudly been the official distributor of adidas Fitness in Switzerland. Offering an exclusive range of high-quality fitness equipment, we bring the innovation and quality of adidas to the Swiss market.
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